Web Design & Social Media

UI/UX Visual Web Design

June 3, 2019

Web Design & Social Media

On The Way Moving & Storage is one of the best Chlorate moving companies. The company serves residences, businesses in addition to offering warehousing services and receives many appointments from returning clients for future jobs.

The above website was designed and developed in 2009. The graphic background, inspired by the Colorado mountains, quickly dates the look of the site. On The Way Moving & Storage staff were unable to log in to change the information on the website, so as the years passed, more and more information on the website was out of date or incorrect.

On The Way Moving & Storage turned to Virtual Sigma to create a new website that better reflected the quality and skill set that the company offers its clients. The old, outdated site was hurting the business, rather than helping it generate revenue.

Task

Rebuild a unified visual system for the moving company, made with the best standards of web design

Strategy

Redesign
Design

UI/UX Design, Art Direction
Client

On The Way Moving & Storage

Overview

The Challenge

On The Way Moving & Storage old website was a deterrent to potential customers. The layout made it difficult for people to navigate and find the details of the services. The site had Adobe Flash videos on it, which became broken over time as technology upgraded, ultimately rendering them unviewable on Apple devices. In addition, the old website was not responsive, so viewing it on a tablet or smartphone meant that users had to do a lot of scrolling to look around the site. To top it all off, the copyright on the footer was 2009, so some visitors may have wondered whether or not the company was still in business.

Challenges

The Results

Virtual Sigma utilized an expert development team, who lent their knack for designing award-winning websites, and combined it with the effectiveness of our inbound marketing pros to help On The Way Moving & Storage establish a more modern and savvy home on the internet. Gone are outdated shapes and designs, broken videos, and inaccurate data. The new site is easy on the eyes and easy to navigate. There are dedicated pages for featured services, employees, and past projects, which can all be updated with fresh content by the On The Way Moving & Storage team. On The Way Moving & Storage now has a relevant website that resonates with its customers and can be kept up-to-date for years to come.

Approach

Custom WordPress Website

We developed a new website using WordPress. This allows On The Way Moving & Storage staff to update content, images, and videos on the website easily at any time.

Our marketing copywriting team created new content for the new website. We interviewed On The Way Moving & Storage team to determine the proper brand voice and tone; and the optimal way to interact with customers for ensuring the language used on the new website properly reflects the brand.

With today’s fast-paced digital world, On The Way Moving & Storage needed a completely responsive website design. While many web development companies boast of this, Virtual Sigma team of developers and web designers not only understands this concept but takes it to another level.

It’s one thing for a website to display properly on all devices and browsers, but with so many people using mobile phones, we ensure that all navigation and buttons are designed to be navigated using just the swipe of a thumb. Having a truly mobile-friendly experience also improves Google search engine rankings, so the website is now more visible to potential clients.