Marketing Diagnosis 1 Understanding Your Market2 Understanding Your Customers3 Contact Information How big is your overall addressable market?*Who are your main competitors?*How do you think you're performing against them?*What is your customer lifetime value?*What drive your customers to do business with you?*What is your growth rate as compared to the growth rate of the addressable market?*How many market segments are you directly penetrating?*How many market segments are you indirectly penetrating?* What is your customer acquisition cost per market segment?What is your customer lifetime value per market segment?What is your ideal customer profile (i.e., what defines your ideal prospect/customer)?*What is your average revenue per sale?*What is the intensity of your revenue concentration (i.e., does 80% of your revenue come from 20% of your accounts)?*How are you covering the channels that drive the accounts with the most potential?*Does each of your high potential accounts understand your full product portfolio and associated value propositions?What is your customer's buying process?*Through which channels do your customers prefer to buy your products and why?*When your buyers select one of your competitors over you, what are their stated reasons why?* Name First Last What is your position?*What is the name of your business/organization?*Email* Phone*CAPTCHANameThis field is for validation purposes and should be left unchanged.