Marketing Diagnosis

1 Understanding Your Market

2 Understanding Your Customers

3 Contact Information

How big is your overall addressable market?*
Who are your main competitors?*
How do you think you're performing against them?*
What is your customer lifetime value?*
What drive your customers to do business with you?*
What is your growth rate as compared to the growth rate of the addressable market?*
How many market segments are you directly penetrating?*
How many market segments are you indirectly penetrating?*

What is your customer acquisition cost per market segment?
What is your customer lifetime value per market segment?
What is your ideal customer profile (i.e., what defines your ideal prospect/customer)?*
What is your average revenue per sale?*
What is the intensity of your revenue concentration (i.e., does 80% of your revenue come from 20% of your accounts)?*
How are you covering the channels that drive the accounts with the most potential?*
Does each of your high potential accounts understand your full product portfolio and associated value propositions?
What is your customer's buying process?*
Through which channels do your customers prefer to buy your products and why?*
When your buyers select one of your competitors over you, what are their stated reasons why?*