You know the importance of digital Marketing.
Many businesses still have this doubt if it would be worth investing in digital marketing, for example Google ads, Facebook, a good website, SEO, etc. And the truth is that we are living in a world that advances technology more and more with each second. Did you know that 53% of the population of Latin America has access to the internet? These are roughly 300 million people. The mobile and the digital world has been part of our daily life. We could say that the mobile became indispensable.
Many SMEs are already transitioning to a digital channel to promote their business. There are many benefits when you incorporate your business into the digital world that will guarantee results that you can analyze at a very granular level and boost your organization in a very short time. Now comes the question why should you invest in Digital Marketing?
Here I leave some of the most important benefits.
1. Customer attraction and its unlimited reach
Attracting potential customers through Digital Marketing has never been as easy as now since in most parts of the world there is internet available. You can attract them through content on your website or from ads paid on search engines such as google or bing.
2. Segmentation and significantly more focused targeting.
Traditional marketing is good, the only problem is that it is very limited and cannot be measured. One of the biggest benefits of Digital Marketing you can segment your ideal client through technological tools that analyze demographic, geographical, generic and even psychographic characteristics!
Communication between the consumer and the business has never been so fast and effective through the digital channel. Thanks to this, businesses have increased their conversion rate in a shorter term than traditional.
4. Listen to consumers.
There are many platforms where consumers leave their feedback, opinion and comments on what they think of your products / services. This is an excellent opportunity to listen to them and optimize their products / services if necessary. Finding opportunities and criticism is the best way to grow your business.
5. Measure and calculate results.
If you can’t measure it, you can’t improve it. If you want to grow it is highly recommended to measure your processes and results to the deepest. To analyze exactly where you can optimize. With modern tools you can do all this very accurately. Of course there are many more benefits but these are the ones that we think are the most important because you should consider investing in Digital Marketing. Any questions we clarify.
What is your market-share online?
Cost Per Mille
Reach over 90% of global internet users expanding across 2 million sites, at a lower cost per conversion!
Reach, attract and convert your audience throughout your online conversion funnel with Search Engine Marketing.
Drive relevant traffic to your site from major search engines in the world and increase your online authority.
Drive leads and, even, create devoted brand advocates with Social Media Marketing.
On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
Need to evaluate a digital marketing project to ensure you’ll be implementing the right strategy?