Cost Per Click.

CPC is short for cost per click, or the price you pay for each click in your pay-per-click (PPC) marketing campaigns.

What Is CPC?.

Cost per click, or CPC, is the amount you pay for each click on one of your PPC ads in platforms such as Google AdWords or Bing Ads.

Your cost per click is determined by several factors, including your maximum bid, your Quality Score, and the ad rank of other advertisers bidding for the same keyword, as illustrated below:

What’s a Good CPC in AdWords?

Your AdWords ROI is determined by how much you are paying for clicks and the quality of the traffic you getfrom those clicks. You don’t just want traffic at any price; you want affordable traffic that drives meaningful value for your business.

Average cost per click varies depending on your industry, your business type, and what networks you’re advertising on. More competitive industries and industries with higher-priced conversions (such as enterprise software, industrial equipment, or expensive services in the law and financial industries) tend to have more expensive costs per click.

Or check out the graph below to see CPC benchmarks across 20 common industries on both the search and display networks:

Our Team of Experts

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Johanna Sparks

Founder and CEO

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Justin Chapman

Sales

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James Brenner

Customer Support

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