Cost Per Mille

The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, lead, sale).

In Virtual Sigma a CPM rate can be negotiated in your contract with an ESP. Typically, a CPM price quote is based on the estimated number of emails sent per year, but billing can be per month or per campaign. If the actual amount is sent to a level lower or higher than the negotiation, the difference is offset by a payment / reimbursement at the end of the year.

Most advertisers will pay a fixed fee for a CPM campaign, which means that a publisher or developer can expect the same amount each time 1000 visits are reached. Most publishers can have multiple contracts with multiple advertisers, which means that there is the possibility of making multiple payments. This is a great way for mobile app publishers and developers to earn additional revenue while increasing the audience and helping advertisers make a profit through their line of work as well.

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