Marketing Diagnosis 1Understanding Your Market2Understanding Your Customers3Contact Information How big is your overall addressable market?* Who are your main competitors?* How do you think you're performing against them?* What is your customer lifetime value?* What drive your customers to do business with you?* What is your growth rate as compared to the growth rate of the addressable market?* How many market segments are you directly penetrating?* How many market segments are you indirectly penetrating?* What is your customer acquisition cost per market segment? What is your customer lifetime value per market segment? What is your ideal customer profile (i.e., what defines your ideal prospect/customer)?* What is your average revenue per sale?* What is the intensity of your revenue concentration (i.e., does 80% of your revenue come from 20% of your accounts)?* How are you covering the channels that drive the accounts with the most potential?* Does each of your high potential accounts understand your full product portfolio and associated value propositions? What is your customer's buying process?* Through which channels do your customers prefer to buy your products and why?* When your buyers select one of your competitors over you, what are their stated reasons why?* Name First Last What is your position?* What is the name of your business/organization?* Email* Phone*CAPTCHACommentsThis field is for validation purposes and should be left unchanged.
